The Pandemic has left the world in complete shock. Leaving us no choice to face this ‘New Normal’ where people are limited to go outside and have protocols to follow, but the Pandemic does not only affect our daily lifestyle. It affects all – agricultural, health, industrial, and even marketing. Businesses are mostly affected, stock prices are falling and people are being laid off at a massive rate.
And as a business owner during this time, you might be wondering:
- How is this going to affect your business?
- How are you going to keep your customers?
- Should you even try to market your business during this time?
The answer to questions 1 and 2 varies on the nature of your business, but the answer to #3 is, in every case, is a resounding YES, now is the time for marketing more than ever.
The whole world is glued to their devices to keep up-to-date with what is happening in their country, worldwide, and the communities and businesses in their local area.
Marketing has pivoted to reaching persons where they are now – online. Digital marketing is the key to keeping your customers in the loop, reaching prospects and coming out ahead of your competitors when this entire crisis is over.
The COVID-19 pandemic is a hurdle in every business that is why it is important to have someone to make marketing efforts, online presence and keeping active communication with your potential and pre-existing customers. And who may know, that your business can make it to the end with confidence!
Here are the full reason why you need to hire a full Digital Marketing Agency in this time of Pandemic:
- You can focus on running your Business
In most cases, online marketing means hiring new expertise to run the campaigns. It’s rare, especially for small businesses, to have the talent internally. Plus, it will need some of your time and attention as you’ll be working with an external team and your internal team to coordinate. Don’t forget that it will also take resources and time to just set up the team and the campaign itself. Having internal resources working hand in hand with your new agency improves overall performance and ROI (Return on Investment).
When you will hire a digital marketing agency you won’t have to fret regarding anything. It’s quite time consuming to run and understand how digital marketing works. Instead of putting hard efforts in understanding, it’s better to leave it to the expertise of Digital Marketing Agency. What you just need to do is to state your business goals and they will take care of everything. This will benefit you only in every way as you can concentrate on running the entire business in a smooth way an agency can come in handy to lift this burden off your shoulder. You don’t want to spend months training your team. That time can otherwise be used for growing your business from the inside.
There is no training, onboarding or managing another team. All the elements of your online marketing are handled internally by the agency’s team. This frees you up to run your business better.
- You cut down the Overall Costs.
It is actually cheaper to hire a digital marketing agency, since they know where to spend the money. Digital marketing agencies could work out in half the time and they will spend a smaller budget on experimentation. Because when deliberating over hiring a digital marketing agency, many businesses usually compare the cost of an in-house operation to the price of the agency. You’ll be surprised to learn that an agency is much less costly over time.
Agencies work as independent contractors, so you eliminate the need for payroll taxes. You also cut the recurring costs of having full-time employees such as benefits, health care costs, and salaries. Some of the tools you need to run the campaigns can also come at a hefty one-time payment or subscriptions. Most reputable agencies already have the essential digital marketing tools, so you won’t need to spend a dime to get one.
- Work with Experts
Experts are always knowledgeable about the latest changes in online marketing, they have to be. To keep their clients coming back., for most small businesses, you just can’t hire digital marketing experts at the onset of your campaign. This is something that takes time and thorough consideration of the types of expertise you need. Plus, it can be time-consuming or hard for your team to understand all online marketing techniques, such as SEO strategies and social media marketing. Let’s not even talk about keeping up to date on all of the above, which is constantly changing.
Instead, with a digital marketing agency, you can get access to a team of experienced and qualified experts who do this all day every day, and twice on weekends. Their expertise and tools are their product, and in large measure, they can be applied to virtually any business or organization.
- Stay Relevant to your Industry
You must understand that research is important before launching any campaign. You need to learn about your industry, your competitors and the latest marketing practices in your segment. The responsibility of industry-relevant marketing practices is on the agency. They’re tasked to research your market and identify your competition. Plus, they should follow the latest developments in digital marketing to ensure quantifiable results.
They should also identify and research your target audience to learn and understand their behavior, preferences, and interests. This is to ensure the adopted marketing strategies yield the maximum results possible and to keep your business abreast of relevant developments. It is also very important to remember, if you do hire an expert, listen to that expert. Of course nobody knows your business like you do, but you do not know it all.
- You can get New Ideas
In digital marketing, it’s important to note that not all things will work for you. Some can offer disappointing results while others can be quite useful. A good agency will give you great ideas on what techniques will give you results. They’ll provide a new perspective to some of the things that your team has already been doing. They will assess your marketing efforts and create new ideas based on the viewpoint of the consumers. These projects work best when it’s a truly collaborative effort.
For example, when it comes to social media marketing, a digital marketing agency will help you understand where your target audience is mostly available. This is not always intuitive and perhaps they have “moved” as new tools and platforms became available. They’ll determine what content appeals to the most and how they share and consume it. This will help to streamline your social media campaigns. It’s not an exact science by any means in the beginning. The advantage of a digital marketing agency is that as data from winning and “not-so” winning campaigns are collected, decisions going forward can be made based on actual real-world data and results.
In conclusion, these agencies are skilled enough to give you better ideas which, in turn, can boost profitability. The best thing is that the agency can see your complete business from the customer’s viewpoint and can easily tell you the current status, what’s working well and what’s not. They can suggest to you which techniques are best for you in order to achieve better outcomes.
- Accommodates your needs and offers New Plans
One thing that makes a digital marketing agency your best bet for online growth is their ability to accommodate your needs and offer new plans.
A good agency can usually accommodate your needs as your business grows. Having a scalable and flexible agency is important, especially when expanding the services you want to include in your campaigns. More expertise, still a one-stop shop with the right agency. In a normal setting, you’d need to increase the size of your team whenever your business needs grow, or you want to launch something new. This means that your business will need additional resources to support and fuel the growth. With a marketing agency, that’s not the case. There will be no constraints on your current team and no need to expand your team.
- They Offer Measurable Results
Agencies identify the important metrics to follow across different channels to determine the effectiveness of each campaign. You’ll also get monthly or quarterly reports on your campaigns and a normally website audit to help you make sound marketing decisions with regards to improving your online foundation.
Typically, a digital marketing agency offers clear insights into how your current keywords are performing and how potential customers are engaging with your content and brand. Beyond that, optimizing your content for new keywords is an area of expertise that few business owners care to learn or do, while it is an agency’s bread and butter.
- They have the Tools
Let’s face it, we need tools to overcome our competitors in business. Most of these tools are premium services, and the costs increase with the addition of certain features or size of your email lists. You will need analytics, keyword research, competitor analysis, paid search management, and automation tools. But on the other hand, the cumulative cost of using these online marketing tools can be quite hefty for small and mid-size businesses. Digital marketing services already have these tools in place to help you make the most of your campaigns. You don’t need to worry about the recurring costs that you’re likely to incur with their use, nor the onboarding fees and paid training that is normally required just to get started.
- They know how to run Ads Effectively
With the growth of different kinds advertising, marketers are spending time and resources to learn more about it. The ability to display organic ads on various media platforms changes how customers interact with that content.
Unfortunately, knowing where to show your ads can be a tiring process. As such, you can benefit from data-driven solutions offered by a digital marketing agency to determine the best placement and content distribution plan. Advertising offers a natural and organic way to display ads. When done right, it can provide a robust experience to boost your ROI (Return of Investment).
- They will spread your Brands message across different Platforms
If you hire a digital marketing agency they will definitely be busy defining and spreading your brand’s message across different channels and platforms. Since it is also their job to generate positive PR about your products and services. This contributes to improving your visibility and image a.k.a ‘Brand Awareness’.
Ideally, your brand will be spread across different platforms. Since digital marketing agencies know the audience’s needs and pairing them up with the right solutions.
Before you wander off in search for a marketing company to work with, you may want to pump the brakes first. There’s a good number of businesses out there, but not all of them will offer what they claim.
Digital marketing is a slow and continuous process, so choose the right firm. Run away from those companies that promise instant or quick results. Determine the main limitations and specialties of a firm before making your decision. Determine the online performances of the agency’s web properties. Their ranking on search engines helps to reinforce your relationship with them. Don’t forget to confirm their experience in the industry.
Why Choose Arrow Up Media?
One fact is that digital marketing has the power to grow your business faster than most marketing techniques and certainly faster than you could do yourself internally.
As for our firm, Arrow Up is a professional Web Development and SEO company based in the Philippines offering affordable expertise in Web Design, Development and Search Engine Optimization (SEO). We are integrated with the latest technologies, and bring solutions that fit to every business needs.
Arrow Up is a Digital Marketing Agency in NCR that understands the needs of your business as it brings itself to the growing competition on the digital market around the country. With our latest technology, we know how to reach your target audience and bring a positive impact to your brand. Our dedicated team is detail-oriented and exerting their best efforts to make your business a highly-reputable and established online resource throughout the Philippines.
Do you have any questions on digital marketing? Feel free to reach out to us.