What is email marketing?
During the old times, where technology is not yet present, people find it difficult to communicate with others. They are struggling in sending messages to people in far places. But as the days pass, innovations then occurred. Technologies arise and ease of communication begins.
In our modern day, electronic mail or email is now the most popular and adaptable mediums available on the internet. Many businesses used email marketing as their strategy in making their companies grow.
Email Marketing is a way of sending commercial messages using email to your desired audience. This can be sent individually or to a set of people as a means of fundraising messages or as commercial communication. It is also considered as a form of direct marketing and an important tool for brands in reaching new leads and audiences.
This strategy can be used by both small and big businesses. This is because email marketing is an affordable and cost-effective means of communication.
How does it Work?
Before sending your emails to your leads and contacts it is important that you understand first the ins and outs of email marketing campaigns. This will help you to create better email marketing strategies that will boost your sales cycle.
When talking about crafting marketing emails, there is a lot of things to consider starting from the subject line up to the call- to -action (CTA).
Learning about several aspects will further explain how email marketing on the web works.
- Subject Line
This may require a lesser amount of copy but it is one of the most important components to consider when it comes to email marketing.
Getting your audience’s attention is not easy. You have to use inviting and relevant subjects to attract them. When the subject line does not catch their attention or if it seems irrelevant, there is a huge possibility that they will not open nor read it. Worst, they may just add this to spam list thus may affect your open rates.
You need it to not only be convincing but also use a vivid description of what the email is all about. Readers should know through subject line that what they are about to read will save their money or will give them learning.
- Body Copy
In writing the content of your email, make sure that you are using the language that fits your branding and reflects the whole digital marketing campaign content.
This should be short yet attractive but more important is you clearly discuss the worth of your brand and offering. This will help you take the new step.
Your email’s readability and conversion mainly depend on your overall email design. It does not only contain images, it also includes the layout and the color that you used in presenting the information.
Keep color scheme presentable and it should be aligned with your branding. Using dark font colors surrounded by light background is mostly preferred by many for it is easier to read.
Having an email design that is very responsive is important too. This is because a lot of customers are reading emails through their mobile phones. Mobile-friendly emails also make easy navigation.
- Call-to-action (CTA)
The role of the CTA or call-to-action is to captivate the reader to take the next step of the conversion process. This may drive them to download the content, fill up the form or contact your company personally.
You can use the word download, click or call to motivate your readers. It will also instruct them on what they are going to do next. Using buttons instead of plain hyperlinks can contribute better to make your emails stand out and give ease of access. Putting CTAs at the beginning of the content is the easiest guide that you can do to help eager readers in understanding the next step of their journey.
In sending your emails, you should consider its relevance to the person who will receive it. This is where targeting your clients take place and starts the point of how email marketing on the web works.
Email contents should be strategically and carefully developed to target specifically to particular audiences based on their needs and challenges. This will result in better progress in your open rates and improve the conversions over time.
The services and value that your company can offer your reader are what will primarily make them wonder. Providing relevant incentives or offers in your email is very significant in encouraging your readers to open it, read the information that you provided, and decide on their final action. But be sure that the incentives are vividly explained in the subject line to maximize open rates.
- Landing Page
Creating targeted landing page will convert your email subscribers into customers. It leads them to the conversion process of the email marketing. Don’t just rely on the hyperlinks for it may leave your readers guessing on the next step to do.
Proper instructions are what they need to let them know the procedure that you want them to do after making a landing page. The contents that it contains should be conversion-focused that motivates the readers to make a purchase based on your proposal.
As a professional, you need to set time for when you are going to send emails. You should also consider the days or months when developing the best email marketing strategy.
Testing and measuring your email timing helps a lot in the optimization of open rates thus it lets you discover what strategy works well for your business.
Proper planning also impacts the integration of email marketing to other digital marketing campaigns. It does not work alone, it needs the help of other content marketing or social media sites to develop comprehensive campaigns. Resulting in better generation lead and nurturing efforts.
In the Philippines, Arrow Up Media which is the leading web design and development company offers email marketing services. We are the best in what we do in creating an online presence and engaging people in your business. We are also using different social media sites and content marketing services to provide the best results and services for our customers. We are open for clients who want to have websites to keep their businesses growing. Join us now and see the business progress that you deserve.